Proton e.MAS 7 is Here! Book Now to Drive into the Future of Malaysian EVs!
The automotive landscape in Malaysia is undergoing a transformative shift, particularly with the rise of electric vehicles (EVs). Leading the charge is Proton, a name synonymous with Malaysian automotive history, as it officially opens bookings for its much-anticipated e.MAS 7. Set to launch this coming December, the e.MAS 7 represents Proton’s commitment to sustainability, technology, and enhancing the driving experience for Malaysians.
A Bold Step into the Electric Future
The Proton e.MAS 7 is a significant leap in Proton’s journey toward electrification, promising to deliver an eco-friendly alternative without compromising on performance or comfort. This launch aligns with global trends towards greener transportation and meets the increasing demand for sustainable mobility solutions in Malaysia.
Design and Features
The e.MAS 7 boasts a sleek and modern design, characterized by its aerodynamic profile and contemporary aesthetics. Available in five vibrant color options—Turquoise Green, Slate Grey, Quartz Rose, Platinum Silver, and Lithium White—the e.MAS 7 stands out in any environment. The interior is designed with a focus on comfort and functionality, featuring a single color option of Indigo Blue, creating a sophisticated atmosphere.
Inside, the cabin is spacious and equipped with state-of-the-art technology. The vehicle offers a digital cockpit, complete with a large touchscreen infotainment system that provides seamless connectivity with smartphones, allowing drivers to access navigation, music, and other applications with ease. High-quality materials enhance the overall driving experience, making every journey enjoyable.
Key Specifications
Proton has revealed impressive specifications that underscore the e.MAS 7’s capabilities:
| Feature | e.MAS 7 Prime | e.MAS 7 Premium |
|---|---|---|
| Motor Output | 150 kW (approximately 201 hp) | 150 kW (approximately 201 hp) |
| Torque | 310 Nm | 310 Nm |
| Battery Capacity | 49.52 kWh | 60.22 kWh |
| Range | 345 km (WLTP-rated) | 410 km (WLTP-rated) |
| 0-100 km/h | Approximately 6.5 seconds | Approximately 6.5 seconds |
| Charging Time | 30 minutes (DC fast charging) | 30 minutes (DC fast charging) |
| Wheels | 18-inch with Giti 225/55 tyres | 19-inch with Goodyear 235/50 tyres |
| Audio System | 6-speaker system | Wanos 16-speaker system powered by Flyme Sound |
| Safety Features | Advanced driver-assistance systems (ADAS) | Advanced driver-assistance systems (ADAS) |
The e.MAS 7 Prime is equipped with a 49.52 kWh battery, allowing for a WLTP-rated range of 345 km. In contrast, the higher-end e.MAS 7 Premium features a more powerful 60.22 kWh battery pack, enabling it to achieve up to 410 km on a single charge. Both variants promise an exhilarating driving experience, easily achieving 0-100 km/h in just 6.5 seconds.
Exclusive Features of the Premium Variant
For those seeking additional luxury and convenience, the e.MAS 7 Premium offers several exclusive features. These include:
- Panoramic sunroof with sunshade
- Power tailgate
- Active grille shutter
- Auto-dimming rearview mirror
- Powered front passenger seat with memory function for the driver’s seat
- Ventilated front seats
- 256-color ambient lighting
- Head-up display (HUD)
- Front parking sensors
These enhancements not only elevate the driving experience but also provide an extra layer of comfort and convenience.
Innovative Technology
One of the standout features of the e.MAS 7 is its commitment to safety and driver assistance. The vehicle comes equipped with advanced driver-assistance systems (ADAS), which include features such as lane-keeping assist, adaptive cruise control, and collision avoidance. These technologies not only enhance safety but also provide a more relaxed driving experience, especially during long journeys.
Pricing and Booking Information
Proton has announced that the estimated starting price for the e.MAS 7 will be around RM120,000. Bookings for the e.MAS 7 can be made at Proton e.MAS dealers and through the e.MAS official website nationwide, with a booking fee of RM500. For added convenience, customers can also book the e.MAS 7 through the newly launched Proton e.MAS super app, available on Google Play, Huawei App Gallery, and the iOS App Store.
The Green Revolution in Malaysia
The introduction of the e.MAS 7 marks a significant milestone for Proton and the Malaysian automotive industry as a whole. It reflects the government’s push towards sustainable transport solutions and is expected to contribute to reducing the nation’s carbon footprint. As more consumers become environmentally conscious, the demand for electric vehicles like the e.MAS 7 is likely to grow.
Conclusion
The Proton e.MAS 7 is more than just a vehicle; it’s a symbol of Malaysia’s commitment to innovation and sustainability in transportation. With its impressive specifications, advanced technology, and stylish design, it’s poised to capture the attention of both eco-conscious consumers and tech enthusiasts alike. As bookings open, there has never been a better time to invest in a vehicle that not only meets modern demands but also paves the way for a greener future.
