New Subaru Models Sold in Malaysia from 2025 Will Be CBU from Japan
TC Subaru (TCS), the official distributor of Subaru vehicles and aftersales provider in Malaysia, has made a significant announcement that will impact the local automotive landscape. Beginning from 2025, all new Subaru vehicles sold in Malaysia will come fully imported (CBU) from Japan. This decision follows a recent statement by Tan Chong International Limited (TCIL), confirming the end of complete knock-down (CKD) operations in Thailand, Vietnam, Malaysia, and Cambodia by the end of 2024.
The Shift to CBU: A Strategic Move
The move away from CKD assembly to fully imported units is a strategic decision by TCIL and Subaru Corporation. While CKD models have been a staple in the Malaysian market, the changing dynamics of the automotive industry necessitate adaptation. The existing CKD business model, once considered sustainable, is no longer viable in the long term. By phasing out CKD operations, TCIL aims to position Subaru for a more competitive future.
What Does This Mean for Malaysian Subaru Owners?
For current Subaru owners in Malaysia, TCS reassures them of an exceptional ownership experience. Every Subaru dealership across the country will continue to offer comprehensive support and services. Subaru-certified technicians and genuine parts will be available at all authorized service centers. So, whether you own a rugged XV, a versatile Forester, or any other Subaru model, rest assured that your vehicle will receive top-notch care and maintenance.
Implications for the Market
The shift to CBU imports signals a new era for Subaru enthusiasts in Malaysia. While it may impact pricing due to import duties, it also opens up possibilities for a wider range of models and features. As the automotive landscape evolves, Subaru’s commitment to quality, safety, and performance remains unwavering.
The transition to fully imported Subaru models from Japan is a bold step that reflects the brand’s determination to stay relevant and competitive. As we approach 2025, Malaysian car buyers can look forward to a fresh lineup of Subarus, each embodying the brand’s signature reliability and all-weather capability.
